Updated: Oct 9, 2021
What is Sync Licensing? For our fifth “Happy Hour” of 2021, we invited esteemed film director/producer and music supervisor Jonathan McHugh and Songtradr’s SVP of Global Platform Sales Nick Woollard to discuss the many facets of sync licensing. In an entertaining hour-long conversation, we spoke about the dos and don’ts of negotiating sync licenses, dived into some need-to-know sync licensing definitions, and discussed tips on how to pitch music supervisors. Happy Hour Guests
Jonathan McHugh — Jonathan is a documentary film director/producer and music supervisor who has produced over thirty films and TV shows, including Justin Bieber: Never Say Never. He has also music supervised seventy-five films and TV series, including the Cinemax/HBO TV series Jett and Blindspotting starring Daveed Diggs.
Nick Woollard — Nick is a music and technology expert with 15 years of experience building scaled, global licensing solutions for advertisers, brands, and television producers. He has experience running global sync teams, bringing new products to market, and working as a senior executive in high-growth music businesses. Prior to joining Songtradr, he studied at the renowned Swedish Creative Business School, Hyper Island, completing an MA in Digital Management.